:root {
  --ink: #191818;
  --ink-soft: #252424;
  --paper: #f3f3f0;
  --white: #ffffff;
  --muted: #6d6c68;
  --line: rgba(25, 24, 24, 0.18);
  --line-light: rgba(255, 255, 255, 0.2);
  --rank-green: #0f7d48;
  --rank-yellow: #f4ca45;
  --rank-orange: #b94800;
  --rank-red: #b92f36;
  --gold: #a67c3d;
  --gold-deep: #7f5b24;
  --gold-pale: #f0e5d3;
  --ease: cubic-bezier(.22, 1, .36, 1);
  --shell: min(1360px, calc(100vw - 64px));
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: 104px;
}

body {
  margin: 0;
  overflow-x: hidden;
  color: var(--ink);
  background: var(--paper);
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}

body.menu-open {
  overflow: hidden;
}

button,
input {
  font: inherit;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

a {
  color: inherit;
}

img {
  display: block;
  max-width: 100%;
}

main,
section,
.shell,
.hero__grid,
.section-heading--split,
.founder-grid,
.manifesto-grid,
.reporting-grid,
.faq-grid,
.contact-grid,
.plan-detail {
  min-width: 0;
}

h1,
h2,
h3,
h4,
p,
figure {
  margin-top: 0;
}

h1,
h2,
h3,
h4 {
  letter-spacing: -.045em;
  line-height: .98;
}

h1,
h2 {
  font-weight: 500;
}

h1 em,
h2 em {
  font-family: Georgia, "Times New Roman", serif;
  font-weight: 400;
}

.shell {
  width: var(--shell);
  margin-inline: auto;
}

.section {
  padding: 130px 0;
}

.section-dark {
  color: var(--white);
  background: var(--ink);
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: fixed;
  z-index: 200;
  top: 10px;
  left: 10px;
  padding: 12px 18px;
  color: var(--ink);
  background: var(--white);
  transform: translateY(-160%);
  transition: transform .2s;
}

.skip-link:focus {
  transform: translateY(0);
}

:focus-visible {
  outline: 2px solid currentColor;
  outline-offset: 4px;
}

.offer-bar {
  color: var(--ink);
  background: var(--white);
  border-bottom: 1px solid var(--line);
}

.offer-bar__inner {
  min-height: 42px;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 18px;
  font-size: 12px;
  letter-spacing: .02em;
}

.offer-bar__label {
  padding: 3px 7px;
  color: var(--ink);
  background: var(--gold);
  text-transform: uppercase;
  font-size: 9px;
  font-weight: 700;
  letter-spacing: .12em;
}

.offer-bar a {
  font-weight: 700;
  text-underline-offset: 3px;
}

.site-header {
  position: sticky;
  z-index: 100;
  top: 0;
  color: var(--white);
  background: rgba(25, 24, 24, .94);
  border-bottom: 1px solid var(--line-light);
  backdrop-filter: blur(16px);
}

.site-header__inner {
  min-height: 78px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
}

.brand {
  width: 232px;
  flex: 0 0 auto;
}

.brand img {
  width: 100%;
  height: auto;
  display: block;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: 30px;
}

.site-nav > a:not(.button) {
  position: relative;
  color: rgba(255, 255, 255, .76);
  font-size: 13px;
  text-decoration: none;
}

.site-nav > a:not(.button)::after {
  position: absolute;
  bottom: -6px;
  left: 0;
  width: 100%;
  height: 1px;
  content: "";
  background: var(--white);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform .35s var(--ease);
}

.site-nav > a:hover::after {
  transform: scaleX(1);
  transform-origin: left;
}

.menu-button {
  display: none;
  width: 44px;
  height: 44px;
  padding: 10px;
  border: 0;
  color: inherit;
  background: none;
}

.menu-button > span:not(.sr-only) {
  display: block;
  width: 100%;
  height: 1px;
  margin: 6px 0;
  background: currentColor;
  transition: transform .25s, opacity .25s;
}

.button {
  min-height: 52px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0 28px;
  border: 1px solid transparent;
  border-radius: 1px;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: .02em;
  text-align: center;
  text-decoration: none;
  cursor: pointer;
  transition: background .25s, color .25s, border-color .25s, transform .25s;
}

.button:hover {
  transform: translateY(-2px);
}

.button--small {
  min-height: 40px;
  padding-inline: 20px;
  font-size: 12px;
}

.button--light {
  color: var(--ink);
  background: var(--white);
  border-color: var(--white);
}

.button--light:hover {
  color: var(--white);
  background: transparent;
}

.site-header .button--light,
.hero .button--light,
.contact-section .button--light {
  color: var(--ink);
  background: var(--gold);
  border-color: var(--gold);
}

.site-header .button--light:hover,
.hero .button--light:hover,
.contact-section .button--light:hover {
  color: var(--gold);
  background: transparent;
  border-color: var(--gold);
}

.button--dark {
  color: var(--white);
  background: var(--ink);
  border-color: var(--ink);
}

.button--dark:hover {
  color: var(--ink);
  background: transparent;
}

.button--full {
  width: 100%;
}

.text-link {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  padding-bottom: 6px;
  border-bottom: 1px solid currentColor;
  font-size: 13px;
  font-weight: 700;
  text-decoration: none;
}

.text-link span {
  font-size: 18px;
  transition: transform .25s;
}

.text-link:hover span {
  transform: translate(3px, 3px);
}

.text-link--light {
  color: var(--white);
}

.text-link--light:hover {
  color: var(--gold);
}

.eyebrow {
  margin-bottom: 24px;
  color: var(--muted);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: .2em;
  line-height: 1.3;
  text-transform: uppercase;
}

.eyebrow::before {
  display: inline-block;
  width: 22px;
  height: 1px;
  margin: 0 10px 3px 0;
  content: "";
  background: var(--gold-deep);
}

.eyebrow--light {
  color: var(--gold);
}

.eyebrow--light::before {
  background: var(--gold);
}

.hero {
  position: relative;
  overflow: hidden;
  padding: 92px 0 0;
}

.hero::before {
  position: absolute;
  top: -260px;
  right: -300px;
  width: 800px;
  height: 800px;
  content: "";
  border: 1px solid rgba(255, 255, 255, .08);
  border-radius: 50%;
  box-shadow: 0 0 0 90px rgba(255, 255, 255, .018), 0 0 0 180px rgba(255, 255, 255, .012);
}

.hero__grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: minmax(0, 1.12fr) minmax(440px, .88fr);
  align-items: center;
  gap: clamp(56px, 8vw, 130px);
  min-height: 640px;
  padding-bottom: 90px;
}

.hero h1 {
  max-width: 820px;
  margin-bottom: 34px;
  font-size: clamp(54px, 6vw, 94px);
  letter-spacing: -.065em;
}

.hero h1 em {
  display: inline;
  color: var(--gold);
}

.hero-goal {
  display: block;
  color: var(--white);
  font-size: .86em;
  white-space: nowrap;
}

.hero__lead {
  max-width: 690px;
  margin-bottom: 24px;
  color: rgba(255, 255, 255, .7);
  font-size: clamp(17px, 1.4vw, 21px);
}

.hero-ai {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-bottom: 38px;
}

.hero-ai span {
  padding: 7px 11px;
  color: var(--gold-pale);
  border: 1px solid rgba(166, 124, 61, .62);
  background: rgba(166, 124, 61, .12);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.hero__actions {
  display: flex;
  align-items: center;
  gap: 30px;
}

.hero__trust {
  display: flex;
  flex-wrap: wrap;
  gap: 12px 26px;
  margin: 45px 0 0;
  padding: 0;
  color: rgba(255, 255, 255, .55);
  font-size: 12px;
  list-style: none;
}

.hero__trust li::before {
  margin-right: 8px;
  content: "✓";
  color: var(--white);
}

.hero-visual {
  position: relative;
  width: 100%;
  margin: 0;
}

.hero-visual::before {
  position: absolute;
  right: -18px;
  bottom: 52px;
  width: 72%;
  height: 58%;
  content: "";
  border: 1px solid rgba(198, 161, 91, .56);
  transform: translate(0, 18px);
}

.hero-visual__frame {
  position: relative;
  aspect-ratio: 4 / 5;
  overflow: hidden;
  background: #0c0c0c;
  border: 1px solid rgba(198, 161, 91, .35);
  box-shadow: 30px 30px 70px rgba(0, 0, 0, .34);
}

.hero-visual__frame::after {
  position: absolute;
  inset: 0;
  content: "";
  background: linear-gradient(180deg, transparent 58%, rgba(0, 0, 0, .32));
  pointer-events: none;
}

.hero-visual img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 72% center;
  transition: transform 1.1s var(--ease);
}

.hero-visual:hover img {
  transform: scale(1.025);
}

.hero-visual figcaption {
  position: relative;
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 18px;
  align-items: baseline;
  margin-top: 20px;
  color: rgba(255, 255, 255, .76);
}

.hero-visual figcaption span {
  color: var(--gold);
  font-size: 9px;
  font-weight: 700;
  letter-spacing: .13em;
  text-transform: uppercase;
}

.hero-visual figcaption strong {
  font-family: Georgia, "Times New Roman", serif;
  font-size: 17px;
  font-style: italic;
  font-weight: 400;
}

.mockup-label {
  display: block;
  margin: 11px 0 0;
  color: var(--muted);
  font-size: 9px;
}

.signal-strip {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--line-light);
}

.signal-strip > div {
  min-height: 124px;
  display: grid;
  grid-template-columns: 36px 1fr;
  align-content: center;
  padding: 20px 32px;
  border-right: 1px solid var(--line-light);
}

.signal-strip > div:first-child {
  border-left: 1px solid var(--line-light);
}

.signal-strip span {
  grid-row: 1 / 3;
  color: rgba(255, 255, 255, .35);
  font-family: Georgia, serif;
  font-style: italic;
}

.signal-strip strong {
  font-size: 13px;
}

.signal-strip small {
  color: rgba(255, 255, 255, .5);
  font-size: 11px;
}

.section-heading {
  margin-bottom: 72px;
}

.section-heading--split {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(320px, .75fr);
  gap: clamp(50px, 10vw, 160px);
  align-items: end;
}

.section-heading h2,
.manifesto-intro h2,
.faq-intro h2 {
  margin-bottom: 0;
  font-size: clamp(44px, 5vw, 76px);
}

.section-heading > p,
.section-heading > div + p {
  max-width: 550px;
  margin-bottom: 5px;
  color: var(--muted);
  font-size: 17px;
}

.section-dark .section-heading > p,
.section-dark .section-heading > div + p {
  color: rgba(255, 255, 255, .58);
}

.problem-section {
  background: var(--white);
}

.benefit-explorer {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.benefit-tabs {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}

.benefit-tabs button {
  position: relative;
  display: flex;
  align-items: center;
  gap: 14px;
  padding: 24px 20px;
  color: var(--muted);
  background: transparent;
  border: 0;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  font-size: 13px;
  text-align: left;
  cursor: pointer;
}

.benefit-tabs button:last-child {
  border-right: 0;
}

.benefit-tabs button::after {
  position: absolute;
  bottom: -1px;
  left: 0;
  width: 100%;
  height: 3px;
  content: "";
  background: var(--gold-deep);
  transform: scaleX(0);
  transition: transform .35s var(--ease);
}

.benefit-tabs button.is-active {
  color: var(--ink);
  font-weight: 700;
}

.benefit-tabs button.is-active::after {
  transform: scaleX(1);
}

.benefit-tabs span {
  font-family: Georgia, serif;
  font-style: italic;
}

.benefit-panel {
  min-height: 390px;
  display: grid;
  grid-template-columns: 1.15fr .85fr;
  gap: 80px;
  align-items: center;
  padding: 70px 7vw;
}

.benefit-number {
  display: block;
  margin-bottom: 50px;
  color: var(--gold-pale);
  font-family: Georgia, serif;
  font-size: 78px;
  font-style: italic;
  line-height: 1;
}

.benefit-panel h3 {
  max-width: 650px;
  margin-bottom: 0;
  font-size: clamp(34px, 4vw, 58px);
  font-weight: 500;
}

.benefit-panel > div:last-child > p {
  margin-bottom: 28px;
  color: var(--muted);
  font-size: 17px;
}

.clean-list {
  margin: 0;
  padding: 0;
  list-style: none;
}

.clean-list li {
  position: relative;
  padding: 11px 0 11px 24px;
  border-top: 1px solid var(--line);
  font-size: 13px;
}

.clean-list li::before {
  position: absolute;
  left: 1px;
  content: "↳";
}

.team-section {
  overflow: hidden;
}

.team-portrait {
  position: relative;
  margin: 0 0 64px;
  overflow: hidden;
  background: #111;
}

.team-portrait::after {
  position: absolute;
  inset: 0;
  content: "";
  background: linear-gradient(180deg, transparent 50%, rgba(0, 0, 0, .72));
  pointer-events: none;
}

.team-portrait img {
  width: 100%;
  aspect-ratio: 2.4 / 1;
  object-fit: cover;
  filter: none;
}

.team-portrait figcaption {
  position: absolute;
  z-index: 2;
  right: 34px;
  bottom: 30px;
  left: 34px;
  display: flex;
  justify-content: flex-end;
  gap: 26px;
  color: rgba(255, 255, 255, .72);
  font-size: 11px;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.team-portrait figcaption span::before {
  margin-right: 8px;
  content: "●";
  color: var(--white);
  font-size: 6px;
}

.team-standards {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--line-light);
  border-bottom: 1px solid var(--line-light);
}

.team-standards article {
  min-height: 250px;
  padding: 30px;
  border-right: 1px solid var(--line-light);
}

.team-standards article:last-child {
  border-right: 0;
}

.team-standards span {
  display: block;
  margin-bottom: 50px;
  color: rgba(255, 255, 255, .35);
  font-family: Georgia, serif;
  font-style: italic;
}

.team-standards h3 {
  margin-bottom: 16px;
  font-size: 22px;
  font-weight: 500;
}

.team-standards p {
  margin-bottom: 0;
  color: rgba(255, 255, 255, .55);
  font-size: 13px;
}

.founder-section {
  position: relative;
  overflow: hidden;
  background: var(--white);
}

.founder-section::before {
  position: absolute;
  top: -260px;
  right: -290px;
  width: 680px;
  height: 680px;
  content: "";
  border: 1px solid rgba(154, 117, 48, .18);
  border-radius: 50%;
  box-shadow: 0 0 0 80px rgba(198, 161, 91, .035), 0 0 0 160px rgba(198, 161, 91, .02);
}

.founder-grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: minmax(320px, .82fr) minmax(0, 1.18fr);
  gap: clamp(70px, 10vw, 155px);
  align-items: center;
}

.founder-portrait {
  width: 100%;
  max-width: 520px;
  margin: 0;
}

.founder-photo__frame {
  position: relative;
  padding: 12px;
  background: var(--paper);
  border: 1px solid var(--line);
  box-shadow: 26px 26px 0 var(--gold-pale);
}

.founder-photo__frame img {
  width: 100%;
  height: auto;
  aspect-ratio: 2 / 3;
  object-fit: cover;
  object-position: center top;
  filter: none;
}

.founder-experience {
  position: absolute;
  right: -28px;
  bottom: 38px;
  min-width: 154px;
  display: flex;
  align-items: flex-end;
  gap: 10px;
  padding: 20px 22px;
  color: var(--white);
  background: var(--ink);
  border-top: 3px solid var(--gold);
}

.founder-experience strong {
  color: var(--gold);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 48px;
  font-style: italic;
  font-weight: 400;
  letter-spacing: -.06em;
  line-height: .8;
}

.founder-experience span {
  color: rgba(255, 255, 255, .62);
  font-size: 10px;
  line-height: 1.25;
  text-transform: uppercase;
}

.founder-portrait figcaption {
  display: flex;
  flex-direction: column;
  gap: 3px;
  margin-top: 36px;
}

.founder-portrait figcaption strong {
  font-size: 18px;
}

.founder-portrait figcaption span {
  color: var(--muted);
  font-size: 13px;
}

.founder-content h2 {
  max-width: 820px;
  margin-bottom: 34px;
  font-size: clamp(43px, 5vw, 72px);
}

.founder-content h2 em {
  color: var(--gold-deep);
}

.founder-lead {
  max-width: 760px;
  margin-bottom: 24px;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(23px, 2.2vw, 32px);
  line-height: 1.25;
}

.founder-content > p:not(.eyebrow):not(.founder-lead) {
  max-width: 760px;
  margin-bottom: 18px;
  color: var(--muted);
  font-size: 16px;
}

.founder-content blockquote {
  max-width: 760px;
  margin: 38px 0;
  padding: 3px 0 3px 28px;
  border-left: 2px solid var(--gold);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(22px, 2.1vw, 30px);
  font-style: italic;
  line-height: 1.25;
}

.founder-credentials {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.founder-credentials article {
  min-height: 132px;
  display: flex;
  flex-direction: column;
  gap: 22px;
  padding: 22px 22px 22px 0;
  border-right: 1px solid var(--line);
}

.founder-credentials article:not(:first-child) {
  padding-left: 22px;
}

.founder-credentials article:last-child {
  border-right: 0;
}

.founder-credentials span {
  color: var(--gold-deep);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 13px;
  font-style: italic;
}

.founder-credentials strong {
  font-size: 13px;
  font-weight: 600;
  line-height: 1.35;
}

.manifesto-section {
  background: var(--paper);
}

.manifesto-grid {
  display: grid;
  grid-template-columns: minmax(320px, .8fr) minmax(0, 1.2fr);
  gap: clamp(70px, 11vw, 170px);
  align-items: start;
}

.manifesto-intro {
  position: sticky;
  top: 130px;
}

.manifesto-intro h2 {
  margin-bottom: 45px;
}

.manifesto-statement {
  margin-bottom: 28px;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(25px, 2.5vw, 38px);
  line-height: 1.15;
}

.manifesto-intro > p:last-child {
  color: var(--muted);
}

.values-grid {
  counter-reset: values;
  border-top: 1px solid var(--line);
}

.values-grid article {
  display: grid;
  grid-template-columns: 130px minmax(220px, .85fr) minmax(240px, 1.15fr);
  gap: 32px;
  padding: 38px 0;
  border-bottom: 1px solid var(--line);
}

.values-grid span {
  color: var(--muted);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.values-grid h3 {
  margin-bottom: 0;
  font-size: 27px;
  font-weight: 500;
  line-height: 1.06;
}

.values-grid p {
  margin-bottom: 0;
  color: var(--muted);
  font-size: 14px;
}

.scope-section {
  background: var(--white);
}

.scope-goal {
  display: inline-block;
  color: var(--gold);
  font-size: clamp(38px, 4.3vw, 64px);
  letter-spacing: -.055em;
  white-space: nowrap;
}

.scope-browser {
  display: grid;
  grid-template-columns: 360px minmax(0, 1fr);
  border: 1px solid var(--line);
}

.scope-nav {
  background: var(--paper);
  border-right: 1px solid var(--line);
}

.scope-nav button {
  width: 100%;
  min-height: 72px;
  display: grid;
  grid-template-columns: 30px 1fr 24px;
  align-items: center;
  gap: 13px;
  padding: 12px 22px;
  color: var(--muted);
  background: transparent;
  border: 0;
  border-bottom: 1px solid var(--line);
  font-size: 13px;
  text-align: left;
  cursor: pointer;
  transition: color .25s, background .25s;
}

.scope-nav button:last-child {
  border-bottom: 0;
}

.scope-nav button span {
  font-family: Georgia, serif;
  font-style: italic;
}

.scope-nav button b {
  min-width: 24px;
  height: 24px;
  display: grid;
  place-items: center;
  border: 1px solid currentColor;
  border-radius: 50%;
  font-size: 9px;
}

.scope-nav button.is-active {
  color: var(--white);
  background: var(--ink);
  box-shadow: inset 4px 0 0 var(--gold);
}

.scope-content {
  padding: 50px clamp(32px, 6vw, 90px) 60px;
}

.scope-content__head {
  display: grid;
  grid-template-columns: 125px 1fr;
  gap: 35px;
  align-items: start;
  padding-bottom: 35px;
  border-bottom: 1px solid var(--line);
}

.scope-content__head > span {
  color: var(--muted);
  font-size: 11px;
  text-transform: uppercase;
}

.scope-content h3 {
  margin-bottom: 0;
  font-size: clamp(32px, 4vw, 50px);
  font-weight: 500;
}

.scope-content .eyebrow {
  margin-bottom: 12px;
}

.scope-list {
  display: grid;
  grid-template-columns: 1fr 1fr;
  column-gap: 45px;
  margin: 28px 0 0;
  padding: 0;
  counter-reset: scope;
  list-style: none;
}

.scope-list li {
  position: relative;
  min-height: 67px;
  display: flex;
  align-items: center;
  padding: 14px 8px 14px 45px;
  border-bottom: 1px solid var(--line);
  font-size: 13px;
  opacity: 0;
  transform: translateY(8px);
  animation: list-in .4s var(--ease) forwards;
}

.scope-list li::before {
  position: absolute;
  left: 0;
  counter-increment: scope;
  content: counter(scope, decimal-leading-zero);
  color: var(--muted);
  font-family: Georgia, serif;
  font-size: 12px;
  font-style: italic;
}

@keyframes list-in {
  to { opacity: 1; transform: translateY(0); }
}

.scope-total {
  display: flex;
  align-items: center;
  justify-content: flex-end;
  gap: 24px;
  margin: 40px 0 0;
}

.scope-total strong {
  font-family: Georgia, serif;
  font-size: 62px;
  font-style: italic;
  font-weight: 400;
  line-height: 1;
  color: var(--gold-deep);
}

.scope-total span {
  color: var(--muted);
  font-size: 11px;
  line-height: 1.4;
  text-transform: uppercase;
}

.offer-assurances {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  margin-top: 55px;
  padding: 1px;
  background: var(--line);
}

.offer-assurances article {
  min-height: 300px;
  padding: clamp(30px, 4vw, 52px);
  background: var(--white);
}

.offer-assurances article:first-child {
  color: var(--white);
  background: var(--ink);
}

.offer-assurances article > span {
  display: block;
  margin-bottom: 54px;
  color: var(--gold-deep);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .13em;
  text-transform: uppercase;
}

.offer-assurances article:first-child > span {
  color: var(--gold);
}

.offer-assurances h3 {
  max-width: 620px;
  margin-bottom: 24px;
  font-size: clamp(28px, 3vw, 42px);
  font-weight: 500;
}

.offer-assurances p {
  max-width: 680px;
  margin-bottom: 0;
  color: var(--muted);
  font-size: 14px;
}

.offer-assurances article:first-child p {
  color: rgba(255, 255, 255, .6);
}

.offer-assurances .offer-assurances__ai {
  position: relative;
  overflow: hidden;
  background: linear-gradient(135deg, #fff 0%, var(--gold-pale) 100%);
}

.offer-assurances .offer-assurances__ai::after {
  position: absolute;
  right: -90px;
  bottom: -140px;
  width: 340px;
  height: 340px;
  content: "AI";
  color: rgba(166, 124, 61, .08);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 220px;
  font-style: italic;
  line-height: 1;
  pointer-events: none;
}

.offer-assurances__ai h3,
.offer-assurances__ai p,
.offer-assurances__ai .ai-channels {
  position: relative;
  z-index: 1;
}

.ai-channels {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 28px;
}

.ai-channels strong {
  padding: 7px 10px;
  color: var(--ink);
  border: 1px solid rgba(127, 91, 36, .36);
  background: rgba(255, 255, 255, .64);
  font-size: 10px;
  letter-spacing: .09em;
  text-transform: uppercase;
}

.timeline {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--line-light);
  border-bottom: 1px solid var(--line-light);
}

.timeline article {
  position: relative;
  min-height: 390px;
  padding: 34px;
  overflow: hidden;
  border-right: 1px solid var(--line-light);
}

.timeline article:last-child {
  border-right: 0;
}

.timeline article > span {
  color: rgba(255, 255, 255, .4);
  font-size: 10px;
  letter-spacing: .14em;
  text-transform: uppercase;
}

.timeline h3 {
  margin: 85px 0 20px;
  font-size: 30px;
  font-weight: 500;
}

.timeline p {
  position: relative;
  z-index: 1;
  margin-bottom: 0;
  color: rgba(255, 255, 255, .56);
  font-size: 13px;
}

.timeline b {
  position: absolute;
  right: -6px;
  bottom: -45px;
  color: rgba(255, 255, 255, .035);
  font-family: Georgia, serif;
  font-size: 190px;
  font-style: italic;
  font-weight: 400;
  line-height: 1;
}

.reporting-section {
  background: var(--paper);
}

.reporting-grid {
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  gap: clamp(60px, 9vw, 140px);
  align-items: center;
}

.google-report {
  overflow: hidden;
  background: var(--white);
  border: 1px solid #dadce0;
  border-radius: 18px;
  box-shadow: 0 18px 50px rgba(60, 64, 67, .14);
}

.google-report__header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  padding: 22px 26px;
  border-bottom: 1px solid #e8eaed;
}

.google-report__brand {
  display: flex;
  align-items: center;
  gap: 13px;
}

.google-report__brand > span {
  background: conic-gradient(from -35deg, #4285f4 0 27%, #34a853 27% 42%, #fbbc05 42% 64%, #ea4335 64% 79%, #4285f4 79% 100%);
  background-clip: text;
  color: transparent;
  font-size: 34px;
  font-weight: 700;
  line-height: 1;
}

.google-report__brand div {
  display: flex;
  flex-direction: column;
  line-height: 1.15;
}

.google-report__brand small {
  color: #5f6368;
  font-size: 10px;
}

.google-report__brand strong {
  color: #202124;
  font-size: 18px;
  font-weight: 500;
}

.google-report__period {
  padding: 10px 14px;
  color: #3c4043;
  background: #fff;
  border: 1px solid #dadce0;
  border-radius: 7px;
  font-size: 11px;
}

.google-report__period span {
  margin-left: 8px;
  color: #5f6368;
}

.google-report__summary {
  padding: 28px 28px 8px;
}

.google-report__summary > span {
  color: #5f6368;
  font-size: 12px;
}

.google-report__summary > div {
  display: flex;
  align-items: baseline;
  gap: 14px;
  margin-top: 5px;
}

.google-report__summary strong {
  color: #202124;
  font-size: 42px;
  font-weight: 400;
  letter-spacing: -.04em;
  line-height: 1;
}

.google-report__summary b {
  color: #137333;
  font-size: 12px;
  font-weight: 600;
}

.google-report__summary small {
  color: #80868b;
  font-size: 10px;
}

.google-report__chart {
  padding: 8px 28px 20px;
}

.google-report__chart svg {
  width: 100%;
  height: 170px;
  overflow: visible;
}

.google-report__chart .chart-grid {
  fill: none;
  stroke: #e8eaed;
  stroke-width: 1;
}

.google-report__chart .chart-area {
  fill: url(#report-area);
}

.google-report__chart .chart-line {
  fill: none;
  stroke: #1a73e8;
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-width: 4;
}

.google-report__chart circle {
  fill: #fff;
  stroke: #1a73e8;
  stroke-width: 4;
}

.google-report__chart > div {
  display: flex;
  justify-content: space-between;
  color: #80868b;
  font-size: 9px;
}

.google-report__metrics {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid #e8eaed;
  border-bottom: 1px solid #e8eaed;
}

.google-report__metrics article {
  display: flex;
  align-items: center;
  gap: 12px;
  min-width: 0;
  padding: 20px 18px;
  border-right: 1px solid #e8eaed;
}

.google-report__metrics article:last-child {
  border-right: 0;
}

.google-report__metrics article > span {
  width: 34px;
  height: 34px;
  flex: 0 0 34px;
  display: grid;
  place-items: center;
  color: #1a73e8;
  background: #e8f0fe;
  border-radius: 50%;
  font-size: 17px;
}

.google-report__metrics div {
  min-width: 0;
}

.google-report__metrics small,
.google-report__reach span {
  display: block;
  color: #5f6368;
  font-size: 9px;
  line-height: 1.25;
}

.google-report__metrics strong {
  display: block;
  margin-top: 4px;
  color: #202124;
  font-size: 23px;
  font-weight: 500;
}

.google-report__reach {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: #e8eaed;
}

.google-report__reach > div {
  padding: 18px 28px;
  background: #f8f9fa;
}

.google-report__reach strong {
  display: block;
  margin-top: 4px;
  color: #202124;
  font-size: 20px;
  font-weight: 500;
}

.google-report .mockup-label {
  margin: 0;
  padding: 13px 28px 16px;
  color: #80868b;
}

.reporting-copy h2 {
  margin-bottom: 30px;
  font-size: clamp(42px, 5vw, 68px);
}

.reporting-copy > p:not(.eyebrow) {
  margin-bottom: 35px;
  color: var(--muted);
  font-size: 17px;
}

.metric-list {
  margin: 0;
  padding: 0;
  list-style: none;
}

.metric-list li {
  display: grid;
  grid-template-columns: 42px 1fr;
  gap: 10px;
  padding: 13px 0;
  border-top: 1px solid var(--line);
  font-size: 13px;
}

.metric-list span {
  color: var(--muted);
  font-family: Georgia, serif;
  font-style: italic;
}

.case-study-section {
  color: var(--white);
  background: #102f27;
}

.case-study-section .section-heading > p,
.case-study-section .section-heading > div + p {
  color: rgba(255, 255, 255, .62);
}

.case-study-section .eyebrow {
  color: var(--gold);
}

.case-study-section h2 em {
  color: var(--gold);
}

.case-study-metrics {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  margin-top: 0;
  border-top: 1px solid var(--line-light);
  border-bottom: 1px solid var(--line-light);
}

.case-study-metrics article {
  min-width: 0;
  padding: 34px clamp(18px, 3vw, 42px);
  border-right: 1px solid var(--line-light);
}

.case-study-metrics article:last-child {
  border-right: 0;
}

.case-study-metrics strong {
  display: block;
  margin-bottom: 8px;
  color: var(--gold);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(42px, 5vw, 72px);
  font-style: italic;
  font-weight: 400;
  letter-spacing: -.055em;
  line-height: .9;
}

.case-study-metrics span {
  color: rgba(255, 255, 255, .62);
  font-size: 12px;
}

.case-period-banner {
  display: grid;
  grid-template-columns: minmax(260px, .72fr) minmax(0, 1.28fr);
  gap: 8px clamp(34px, 6vw, 90px);
  align-items: center;
  padding: 30px clamp(24px, 4vw, 48px);
  color: var(--ink);
  background: var(--gold);
}

.case-period-banner span {
  align-self: end;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.case-period-banner strong {
  align-self: start;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(25px, 2.5vw, 38px);
  font-style: italic;
  font-weight: 400;
  letter-spacing: -.04em;
  line-height: 1;
}

.case-period-banner p {
  grid-column: 2;
  grid-row: 1 / 3;
  margin: 0;
  padding-left: clamp(24px, 4vw, 50px);
  border-left: 1px solid rgba(25, 24, 24, .25);
  font-size: 15px;
}

.case-period-banner p b {
  display: block;
  margin-bottom: 5px;
  font-weight: 800;
}

.case-contact-proof {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(300px, .65fr);
  margin-top: 64px;
  overflow: hidden;
  color: var(--ink);
  background: var(--white);
}

.case-contact-proof__copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(36px, 6vw, 84px);
}

.case-contact-proof__copy > strong {
  display: block;
  margin: 18px 0 4px;
  color: var(--gold-deep);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(80px, 11vw, 160px);
  font-style: italic;
  font-weight: 400;
  letter-spacing: -.075em;
  line-height: .8;
}

.case-contact-proof__copy h3 {
  max-width: 700px;
  margin-bottom: 25px;
  font-size: clamp(34px, 4vw, 58px);
  font-weight: 500;
}

.case-contact-proof__copy > p:not(.eyebrow) {
  max-width: 720px;
  margin-bottom: 34px;
  color: var(--muted);
  font-size: 15px;
}

.case-contact-equation {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 12px;
  margin-top: auto;
  padding-top: 26px;
  border-top: 1px solid var(--line);
  font-size: 12px;
}

.case-contact-equation span,
.case-contact-equation > strong {
  padding: 10px 12px;
  border: 1px solid var(--line);
}

.case-contact-equation span b {
  color: var(--gold-deep);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 20px;
  font-style: italic;
  font-weight: 400;
}

.case-contact-equation i {
  color: var(--gold-deep);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 20px;
}

.case-contact-equation > strong {
  color: var(--ink);
  background: var(--gold);
}

.case-comfort {
  margin-top: 34px;
  padding: 28px 30px;
  color: var(--ink);
  border-left: 4px solid var(--gold-deep);
  background: var(--gold-pale);
}

.case-comfort > span {
  display: block;
  margin-bottom: 14px;
  color: var(--gold-deep);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.case-comfort h4 {
  margin-bottom: 12px;
  font-size: clamp(25px, 2.5vw, 36px);
  font-weight: 500;
}

.case-comfort p {
  max-width: 670px;
  margin-bottom: 0;
  color: #5f513c;
  font-size: 14px;
}

.case-contact-proof__image {
  display: flex;
  min-width: 0;
  margin: 0;
  flex-direction: column;
  border-left: 1px solid var(--line);
  background: #f4f5f6;
}

.case-contact-proof__image a {
  display: block;
  flex: 1;
  overflow: hidden;
}

.case-contact-proof__image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: top center;
  transition: transform .6s var(--ease);
}

.case-contact-proof__image a:hover img,
.case-contact-proof__image a:focus-visible img {
  transform: scale(1.02);
}

.case-contact-proof__image figcaption {
  padding: 15px 18px;
  color: var(--muted);
  background: var(--white);
  border-top: 1px solid var(--line);
  font-size: 10px;
}

.case-cost-simulation {
  display: grid;
  grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr);
  margin-top: 64px;
  overflow: hidden;
  border: 1px solid rgba(166, 124, 61, .48);
  background: #0b241e;
}

.case-cost-simulation__intro {
  display: flex;
  flex-direction: column;
  padding: clamp(34px, 5vw, 68px);
  border-right: 1px solid var(--line-light);
}

.case-cost-simulation__intro h3 {
  max-width: 600px;
  margin-bottom: 24px;
  font-size: clamp(36px, 4.2vw, 60px);
  font-weight: 500;
}

.case-cost-simulation__intro > p:not(.eyebrow):not(.case-cost-simulation__note) {
  max-width: 600px;
  color: rgba(255, 255, 255, .64);
  font-size: 15px;
}

.case-cost-highlight {
  margin-top: 30px;
  padding: 28px 30px;
  color: var(--ink);
  background: var(--gold);
}

.case-cost-highlight span,
.case-cost-highlight small {
  display: block;
  font-size: 10px;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.case-cost-highlight strong {
  display: block;
  margin: 10px 0 8px;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(24px, 3.25vw, 46px);
  font-style: italic;
  font-weight: 400;
  letter-spacing: -.065em;
  line-height: .92;
  white-space: nowrap;
}

.case-cost-simulation__note {
  margin: auto 0 0;
  padding-top: 30px;
  color: rgba(255, 255, 255, .46);
  font-size: 11px;
}

.case-cost-simulation__data {
  display: grid;
  grid-template-columns: 1fr;
  min-width: 0;
}

.case-cost-rows {
  display: grid;
  grid-template-rows: repeat(4, 1fr);
}

.case-cost-rows article {
  display: flex;
  min-width: 0;
  flex-direction: column;
  justify-content: center;
  padding: 24px 26px;
  border-bottom: 1px solid var(--line-light);
}

.case-cost-rows article:last-child {
  border-bottom: 0;
}

.case-cost-rows article.is-relevant {
  background: rgba(166, 124, 61, .12);
  box-shadow: inset 3px 0 0 var(--gold);
}

.case-cost-rows span {
  color: rgba(255, 255, 255, .58);
  font-size: 11px;
}

.case-cost-rows strong {
  margin: 5px 0 3px;
  color: var(--gold);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(22px, 2.1vw, 31px);
  font-style: italic;
  font-weight: 400;
  letter-spacing: -.04em;
  line-height: 1;
}

.case-cost-rows small {
  color: rgba(255, 255, 255, .36);
  font-size: 10px;
}

.case-study-story {
  display: grid;
  grid-template-columns: .9fr 1.1fr;
  gap: clamp(50px, 9vw, 130px);
  align-items: end;
  margin: 85px 0 45px;
}

.case-study-story__number {
  display: block;
  margin-bottom: 30px;
  color: rgba(255, 255, 255, .18);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 64px;
  font-style: italic;
  line-height: .8;
}

.case-study-story h3 {
  max-width: 650px;
  margin-bottom: 0;
  font-size: clamp(36px, 4.5vw, 62px);
  font-weight: 500;
}

.case-study-story > p {
  max-width: 680px;
  margin-bottom: 0;
  color: rgba(255, 255, 255, .62);
  font-size: 16px;
}

.case-study-story > p strong {
  color: var(--gold);
}

.case-evidence-grid {
  display: grid;
  grid-template-columns: minmax(270px, .62fr) minmax(0, 1.38fr);
  grid-template-rows: 1fr 1fr;
  gap: 20px;
}

.case-evidence {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 300px;
  min-width: 0;
  min-height: 300px;
  margin: 0;
  overflow: hidden;
  color: var(--ink);
  background: var(--white);
}

.case-evidence--map {
  grid-row: 1 / 3;
  grid-template-columns: 1fr;
  grid-template-rows: auto 1fr;
}

.case-position-shot {
  position: relative;
  display: grid;
  place-items: start center;
  overflow: hidden;
  background: #f8f8f8;
}

.case-ai-crop {
  display: grid;
  min-width: 0;
  min-height: 300px;
  place-items: center;
  overflow: hidden;
  padding: 22px;
  background: #f8f8f8;
}

.case-ai-crop svg {
  display: block;
  width: 100%;
  height: auto;
  max-height: 250px;
  background: #fff;
  box-shadow: 0 16px 40px rgba(25, 24, 24, .08);
}

.case-ai-crop--chatgpt svg {
  max-height: 132px;
}

.case-evidence > a {
  min-width: 0;
  display: block;
  overflow: hidden;
  background: #f8f8f8;
}

.case-evidence img {
  width: 100%;
  height: 100%;
  min-height: 250px;
  object-fit: cover;
  object-position: center;
  transition: transform .6s var(--ease);
}

.case-position-shot img {
  display: block;
  width: 100%;
  height: auto;
  min-height: 0;
  object-fit: contain;
  object-position: top center;
}

.case-evidence--map figcaption {
  justify-content: flex-start;
  min-height: 230px;
  color: var(--ink);
  background: var(--gold);
}

.case-evidence--map figcaption span {
  margin-bottom: 24px;
  color: rgba(25, 24, 24, .7);
}

.case-evidence--map figcaption .case-rank {
  margin: 0;
  color: var(--ink);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(42px, 4.2vw, 64px);
  font-style: italic;
  font-weight: 400;
  letter-spacing: -.055em;
  line-height: .9;
}

.case-rank-context {
  display: block;
  margin-top: 12px;
  font-size: clamp(19px, 2vw, 26px);
  letter-spacing: -.035em;
  line-height: 1.05;
}

.case-evidence--map figcaption small {
  margin-top: 18px;
  color: rgba(25, 24, 24, .66);
}

.case-evidence a:hover img,
.case-evidence a:focus-visible img {
  transform: scale(1.025);
}

.case-evidence figcaption {
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 30px;
}

.case-evidence figcaption span {
  margin-bottom: auto;
  color: var(--gold-deep);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.case-evidence figcaption strong {
  margin-top: 36px;
  font-size: 22px;
  letter-spacing: -.035em;
  line-height: 1.08;
}

.case-evidence figcaption small {
  margin-top: 10px;
  color: var(--muted);
  font-size: 11px;
}

.case-study-note {
  display: grid;
  grid-template-columns: 180px 1fr;
  margin-top: 24px;
  border: 1px solid var(--line-light);
}

.case-study-note strong,
.case-study-note p {
  padding: 22px 26px;
}

.case-study-note strong {
  color: var(--ink);
  background: var(--gold);
  font-size: 11px;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.case-study-note p {
  margin: 0;
  color: rgba(255, 255, 255, .58);
  font-size: 13px;
}

.lead-cost-section {
  background: var(--gold-pale);
  border-top: 1px solid rgba(154, 117, 48, .18);
  border-bottom: 1px solid rgba(154, 117, 48, .18);
}

.lead-cost-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  padding: 1px;
  background: rgba(25, 24, 24, .18);
}

.lead-cost-card {
  min-height: 355px;
  padding: 36px;
  background: var(--white);
  transition: transform .45s var(--ease), background .45s var(--ease);
}

.lead-cost-card:hover {
  position: relative;
  z-index: 1;
  background: #fffdf9;
  transform: translateY(-7px);
}

.lead-cost-card__top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  margin-bottom: 54px;
  color: var(--muted);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .11em;
  text-transform: uppercase;
}

.lead-cost-card__top small {
  padding: 5px 8px;
  color: var(--ink);
  background: var(--gold-pale);
  font-size: 9px;
  letter-spacing: .08em;
}

.lead-cost-card > strong {
  display: block;
  margin-bottom: 8px;
  color: var(--gold-deep);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(48px, 4.5vw, 68px);
  font-style: italic;
  font-weight: 400;
  letter-spacing: -.055em;
  line-height: .95;
}

.lead-cost-card h3 {
  margin-bottom: 28px;
  font-size: 21px;
  font-weight: 500;
}

.lead-cost-card p {
  margin-bottom: 0;
  color: var(--muted);
  font-size: 14px;
}

.maps-economics {
  display: grid;
  grid-template-columns: .76fr 1.24fr;
  margin-top: 36px;
  color: var(--white);
  background: var(--ink);
  border: 2px solid var(--gold);
  box-shadow: 18px 18px 0 rgba(25, 24, 24, .11);
}

.maps-economics__number {
  min-height: 470px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(42px, 5vw, 68px);
  color: var(--ink);
  background: var(--gold);
  border-right: 2px solid var(--gold);
}

.maps-economics__number > span {
  color: rgba(25, 24, 24, .68);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.maps-economics__number strong {
  display: block;
  margin: 24px 0 15px;
  color: var(--ink);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(112px, 11vw, 172px);
  font-style: italic;
  font-weight: 400;
  letter-spacing: -.075em;
  line-height: .78;
}

.maps-economics__number b {
  max-width: 310px;
  margin-bottom: 9px;
  font-size: 16px;
  letter-spacing: .035em;
  line-height: 1.2;
  text-transform: uppercase;
}

.maps-economics__number small {
  max-width: 310px;
  color: rgba(25, 24, 24, .7);
  font-size: 14px;
}

.maps-economics__copy {
  padding: 54px clamp(42px, 6vw, 84px);
}

.maps-economics__copy .eyebrow {
  color: rgba(255, 255, 255, .45);
}

.maps-economics__copy h3 {
  max-width: 760px;
  margin-bottom: 28px;
  font-size: clamp(36px, 4.3vw, 58px);
  font-weight: 500;
}

.maps-economics__copy > p:not(.eyebrow) {
  max-width: 760px;
  color: rgba(255, 255, 255, .62);
  font-size: 16px;
}

.maps-economics__copy ul {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  margin: 36px 0 0;
  padding: 0;
  border-top: 1px solid var(--line-light);
  list-style: none;
}

.maps-economics__copy li {
  min-height: 105px;
  padding: 22px 18px 0;
  color: rgba(255, 255, 255, .72);
  border-right: 1px solid var(--line-light);
  font-size: 13px;
}

.maps-economics__copy li:first-child {
  padding-left: 0;
}

.maps-economics__copy li:last-child {
  border-right: 0;
}

.maps-economics__copy li::before {
  display: block;
  margin-bottom: 10px;
  content: "✓";
  color: var(--gold);
}

.lead-cost-truth {
  display: grid;
  grid-template-columns: 150px 1fr;
  margin-top: 28px;
  background: rgba(255, 255, 255, .56);
  border: 1px solid rgba(154, 117, 48, .24);
}

.lead-cost-truth strong {
  display: flex;
  align-items: center;
  padding: 24px 28px;
  color: var(--white);
  background: var(--gold-deep);
  font-size: 13px;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.lead-cost-truth p {
  margin: 0;
  padding: 24px 30px;
  color: var(--ink-soft);
  font-size: 14px;
}

.lead-cost-sources {
  margin: 20px 0 0;
  color: var(--muted);
  font-size: 12px;
  line-height: 1.7;
}

.lead-cost-sources a {
  color: var(--ink);
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
}

.lead-cost-sources a:hover {
  color: var(--gold-deep);
}

.pricing-section {
  background: var(--white);
}

.audit-offer {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(230px, .62fr) auto;
  align-items: center;
  gap: clamp(30px, 5vw, 72px);
  margin: -14px 0 44px;
  padding: clamp(34px, 4vw, 56px);
  color: var(--white);
  background: var(--ink);
  border: 2px solid var(--gold);
  box-shadow: 16px 16px 0 var(--gold-pale);
}

.audit-offer__copy > span {
  display: block;
  margin-bottom: 13px;
  color: var(--gold);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .13em;
  text-transform: uppercase;
}

.audit-offer__copy h3 {
  margin-bottom: 13px;
  font-size: clamp(31px, 3.2vw, 48px);
  font-weight: 500;
}

.audit-offer__copy p {
  max-width: 650px;
  margin-bottom: 0;
  color: rgba(255, 255, 255, .6);
  font-size: 14px;
}

.audit-offer__price {
  padding-left: clamp(24px, 3vw, 44px);
  border-left: 1px solid var(--line-light);
}

.audit-offer__price > * {
  display: block;
}

.audit-offer__price small {
  color: rgba(255, 255, 255, .45);
  font-size: 9px;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.audit-offer__price s {
  margin: 5px 0 11px;
  color: rgba(255, 255, 255, .62);
  font-size: 18px;
  text-decoration-color: var(--gold);
  text-decoration-thickness: 2px;
}

.audit-offer__price strong {
  color: var(--gold);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(76px, 7vw, 108px);
  font-style: italic;
  font-weight: 400;
  letter-spacing: -.07em;
  line-height: .78;
}

.audit-offer__price span {
  margin-top: 13px;
  color: rgba(255, 255, 255, .58);
  font-size: 11px;
}

.audit-offer > .button {
  white-space: nowrap;
}

.pricing-tool {
  border: 1px solid var(--line);
}

.term-selector {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}

.term-selector button {
  position: relative;
  min-height: 150px;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  justify-content: center;
  padding: 30px clamp(20px, 2.4vw, 36px);
  color: var(--muted);
  background: transparent;
  border: 0;
  border-right: 1px solid var(--line);
  text-align: left;
  cursor: pointer;
}

.term-selector button:last-child {
  border-right: 0;
}

.term-selector button.is-active {
  color: var(--ink);
  background: var(--gold);
}

.term-selector i {
  position: absolute;
  top: 14px;
  right: 15px;
  font-size: 9px;
  font-style: normal;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.term-selector span {
  margin-bottom: 4px;
  font-size: 12px;
}

.term-selector strong {
  font-size: 31px;
  line-height: 1;
}

.term-selector small {
  margin-top: 4px;
  font-size: 10px;
}

.plan-detail {
  display: grid;
  grid-template-columns: .8fr 1.2fr;
}

.plan-summary,
.plan-includes {
  padding: clamp(35px, 5vw, 70px);
}

.plan-summary {
  border-right: 1px solid var(--line);
}

.plan-summary h3 {
  margin-bottom: 36px;
  font-size: 34px;
  font-weight: 500;
}

.plan-price {
  display: flex;
  align-items: flex-end;
  gap: 13px;
  margin-bottom: 22px;
}

.plan-price > strong {
  font-family: Georgia, serif;
  font-size: 78px;
  font-style: italic;
  font-weight: 400;
  letter-spacing: -.07em;
  line-height: .8;
  color: var(--gold-deep);
}

.plan-price span {
  color: var(--muted);
  font-size: 11px;
  line-height: 1.25;
}

.plan-summary > p:not(.eyebrow) {
  color: var(--muted);
  font-size: 12px;
}

.plan-summary .plan-save {
  min-height: 64px;
  color: var(--ink);
  font-weight: 700;
}

.plan-summary .plan-volume {
  margin: 24px 0 10px;
  color: var(--gold-deep);
  font-size: 13px;
  font-weight: 700;
}

.pricing-note {
  margin: 18px 0 0;
  color: var(--muted);
  font-size: 12px;
}

.plan-summary .button {
  width: 100%;
  margin-top: 14px;
}

.plan-includes h4 {
  margin-bottom: 28px;
  font-size: 16px;
  letter-spacing: 0;
}

.clean-list--two {
  display: grid;
  grid-template-columns: 1fr 1fr;
  column-gap: 28px;
}

.roi-calculator {
  display: grid;
  grid-template-columns: 1fr 1fr .6fr;
  gap: 45px;
  align-items: center;
  margin-top: 35px;
  padding: 38px;
  color: var(--white);
  background: var(--ink);
}

.roi-calculator h3 {
  margin-bottom: 13px;
  font-size: 25px;
  font-weight: 500;
  line-height: 1.1;
}

.roi-calculator > div:first-child > p:last-child,
.roi-control {
  color: rgba(255, 255, 255, .55);
  font-size: 12px;
}

.roi-calculator .eyebrow {
  margin-bottom: 15px;
  color: rgba(255, 255, 255, .45);
}

.roi-control label {
  display: block;
  margin-bottom: 16px;
}

.roi-control label strong {
  color: var(--white);
}

.roi-control input[type="range"] {
  width: 100%;
  height: 2px;
  appearance: none;
  background: rgba(255, 255, 255, .35);
  border: 0;
}

.roi-control input[type="range"]::-webkit-slider-thumb {
  width: 19px;
  height: 19px;
  appearance: none;
  background: var(--white);
  border: 0;
  border-radius: 50%;
  cursor: grab;
}

.roi-control input[type="range"]::-moz-range-thumb {
  width: 19px;
  height: 19px;
  background: var(--white);
  border: 0;
  border-radius: 50%;
  cursor: grab;
}

.range-labels {
  display: flex;
  justify-content: space-between;
  margin-top: 9px;
  color: rgba(255, 255, 255, .35);
  font-size: 9px;
}

.profit-presets {
  display: flex;
  flex-wrap: wrap;
  gap: 7px;
  margin-top: 18px;
}

.profit-presets button {
  min-height: 34px;
  padding: 0 11px;
  color: rgba(255, 255, 255, .62);
  background: transparent;
  border: 1px solid rgba(255, 255, 255, .2);
  font-size: 10px;
  cursor: pointer;
  transition: color .2s, background .2s, border-color .2s;
}

.profit-presets button:hover,
.profit-presets button:focus-visible {
  color: var(--white);
  border-color: var(--gold);
}

.profit-presets button.is-active {
  color: var(--ink);
  background: var(--gold);
  border-color: var(--gold);
  font-weight: 700;
}

.roi-result {
  padding-left: 32px;
  border-left: 1px solid var(--line-light);
}

.roi-result span,
.roi-result small {
  display: block;
  color: rgba(255, 255, 255, .5);
  font-size: 9px;
  text-transform: uppercase;
}

.roi-result strong {
  display: block;
  margin: 7px 0;
  font-family: Georgia, serif;
  font-size: 34px;
  font-style: italic;
  font-weight: 400;
}

.roi-disclaimer {
  grid-column: 1 / -1;
  margin: -5px 0 0;
  padding-top: 17px;
  color: rgba(255, 255, 255, .35);
  border-top: 1px solid var(--line-light);
  font-size: 9px;
}

.faq-section {
  background: var(--paper);
}

.faq-grid {
  display: grid;
  grid-template-columns: .65fr 1.35fr;
  gap: clamp(70px, 10vw, 160px);
}

.faq-intro {
  position: sticky;
  top: 130px;
  align-self: start;
}

.faq-intro h2 {
  margin-bottom: 30px;
}

.faq-intro > p:not(.eyebrow) {
  color: var(--muted);
}

.faq-intro .text-link {
  margin-top: 20px;
}

.accordion {
  border-top: 1px solid var(--line);
}

.faq-item {
  border-bottom: 1px solid var(--line);
}

.faq-item h3 {
  margin: 0;
}

.faq-item button {
  width: 100%;
  min-height: 86px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 25px;
  padding: 20px 0;
  color: var(--ink);
  background: transparent;
  border: 0;
  font-size: 19px;
  font-weight: 500;
  letter-spacing: -.02em;
  text-align: left;
  cursor: pointer;
}

.faq-item i {
  position: relative;
  width: 22px;
  height: 22px;
  flex: 0 0 auto;
}

.faq-item i::before,
.faq-item i::after {
  position: absolute;
  top: 50%;
  left: 0;
  width: 100%;
  height: 1px;
  content: "";
  background: var(--ink);
  transition: transform .35s var(--ease);
}

.faq-item i::after {
  transform: rotate(90deg);
}

.faq-item.is-open i::after {
  transform: rotate(0);
}

.faq-answer {
  display: grid;
  grid-template-rows: 0fr;
  transition: grid-template-rows .45s var(--ease);
}

.faq-answer > p {
  min-height: 0;
  overflow: hidden;
  margin: 0;
  color: var(--muted);
}

.faq-item.is-open .faq-answer {
  grid-template-rows: 1fr;
}

.faq-item.is-open .faq-answer > p {
  padding-bottom: 30px;
}

.contact-section {
  position: relative;
  overflow: hidden;
}

.contact-section::after {
  position: absolute;
  right: -180px;
  bottom: -320px;
  width: 650px;
  height: 650px;
  content: "";
  border: 1px solid rgba(255, 255, 255, .08);
  border-radius: 50%;
  box-shadow: 0 0 0 85px rgba(255, 255, 255, .018), 0 0 0 170px rgba(255, 255, 255, .012);
}

.contact-grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(65px, 10vw, 150px);
  align-items: start;
}

.contact-copy h2 {
  margin-bottom: 32px;
  font-size: clamp(48px, 5.5vw, 80px);
}

.contact-copy > p:not(.eyebrow) {
  max-width: 640px;
  color: rgba(255, 255, 255, .58);
  font-size: 17px;
}

.contact-details {
  margin-top: 58px;
}

.contact-details span {
  display: block;
  margin-bottom: 8px;
  color: rgba(255, 255, 255, .4);
  font-size: 10px;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.contact-details a {
  font-family: Georgia, serif;
  font-size: clamp(24px, 3vw, 38px);
  font-style: italic;
  color: var(--gold);
  text-decoration-thickness: 1px;
  text-underline-offset: 7px;
}

.lead-form {
  padding: 38px;
  color: var(--ink);
  background: var(--white);
}

.field-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
}

.lead-form label:not(.consent) {
  display: block;
  margin-bottom: 20px;
  color: var(--muted);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .08em;
  text-transform: uppercase;
}

.lead-form input:not([type="checkbox"]) {
  width: 100%;
  height: 48px;
  display: block;
  padding: 0;
  color: var(--ink);
  background: transparent;
  border: 0;
  border-bottom: 1px solid var(--line);
  border-radius: 0;
  outline: none;
  font-size: 15px;
}

.lead-form input:not([type="checkbox"]):focus {
  border-bottom-color: var(--ink);
  box-shadow: 0 1px 0 var(--ink);
}

.consent {
  display: grid;
  grid-template-columns: 18px 1fr;
  gap: 11px;
  align-items: start;
  margin: 8px 0 24px;
  color: var(--muted);
  font-size: 10px;
}

.consent input {
  width: 16px;
  height: 16px;
  margin: 1px 0 0;
  accent-color: var(--ink);
}

.form-note {
  margin: 12px 0 0;
  color: var(--muted);
  font-size: 9px;
  text-align: center;
}

.site-footer {
  padding: 70px 0 28px;
  border-top: 1px solid var(--line-light);
}

.footer-grid {
  display: grid;
  grid-template-columns: 2fr .8fr .8fr 1.1fr;
  gap: 65px;
  padding-bottom: 65px;
}

.footer-grid > div:first-child .footer-logo {
  width: auto;
  height: auto;
  max-width: min(280px, 100%);
  aspect-ratio: 1200 / 253;
  object-fit: contain;
  object-position: left center;
  margin-bottom: 25px;
}

.footer-grid > div:first-child p {
  max-width: 370px;
  color: rgba(255, 255, 255, .45);
  font-size: 12px;
}

.footer-grid > div:not(:first-child) {
  display: flex;
  flex-direction: column;
  gap: 8px;
  font-size: 12px;
}

.footer-grid > div:not(:first-child) > span {
  margin-bottom: 10px;
  color: rgba(255, 255, 255, .35);
  font-size: 9px;
  letter-spacing: .13em;
  text-transform: uppercase;
}

.footer-grid a {
  color: rgba(255, 255, 255, .75);
  text-decoration: none;
}

.footer-grid a:hover {
  color: var(--gold);
  text-decoration: underline;
  text-underline-offset: 4px;
}

.footer-grid p {
  margin-bottom: 8px;
  color: rgba(255, 255, 255, .55);
}

.footer-bottom {
  display: flex;
  justify-content: space-between;
  padding-top: 22px;
  color: rgba(255, 255, 255, .35);
  border-top: 1px solid var(--line-light);
  font-size: 9px;
  letter-spacing: .1em;
  text-transform: uppercase;
}

.mobile-cta {
  display: none;
}

.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity .8s var(--ease), transform .8s var(--ease);
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@media (max-width: 1180px) {
  :root {
    --shell: min(100% - 40px, 1100px);
  }

  .site-nav {
    gap: 18px;
  }

  .hero__grid {
    grid-template-columns: 1fr 430px;
    gap: 50px;
  }

  .signal-strip > div {
    padding-inline: 20px;
  }

  .scope-browser {
    grid-template-columns: 300px 1fr;
  }

  .timeline h3 {
    margin-top: 60px;
  }

  .values-grid article {
    grid-template-columns: 105px 1fr;
  }

  .values-grid article p {
    grid-column: 2;
  }
}

@media (max-width: 960px) {
  :root {
    --shell: min(100% - 32px, 880px);
  }

  .section {
    padding: 95px 0;
  }

  .offer-bar__inner {
    justify-content: flex-start;
    overflow-x: auto;
    white-space: nowrap;
    scrollbar-width: none;
  }

  .offer-bar__inner::-webkit-scrollbar {
    display: none;
  }

  .brand {
    width: 205px;
  }

  .menu-button {
    position: relative;
    z-index: 2;
    display: block;
  }

  .menu-button[aria-expanded="true"] > span:first-child {
    transform: translateY(7px) rotate(45deg);
  }

  .menu-button[aria-expanded="true"] > span:nth-child(2) {
    opacity: 0;
  }

  .menu-button[aria-expanded="true"] > span:nth-child(3) {
    transform: translateY(-7px) rotate(-45deg);
  }

  .site-nav {
    position: fixed;
    inset: 0;
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    justify-content: center;
    gap: 22px;
    padding: 100px 16vw;
    background: var(--ink);
    opacity: 0;
    visibility: hidden;
    transform: translateY(-12px);
    transition: opacity .3s, visibility .3s, transform .3s;
  }

  .site-nav.is-open {
    opacity: 1;
    visibility: visible;
    transform: translateY(0);
  }

  .site-nav > a:not(.button) {
    color: var(--white);
    font-size: clamp(28px, 6vw, 44px);
  }

  .site-nav .button {
    margin-top: 20px;
  }

  .hero {
    padding-top: 70px;
  }

  .hero__grid {
    grid-template-columns: 1fr;
    gap: 75px;
  }

  .hero-visual {
    width: min(620px, 100%);
  }

  .hero-visual__frame {
    aspect-ratio: 16 / 10;
  }

  .signal-strip,
  .team-standards,
  .timeline {
    grid-template-columns: 1fr 1fr;
  }

  .signal-strip > div:nth-child(2),
  .team-standards article:nth-child(2),
  .timeline article:nth-child(2) {
    border-right: 0;
  }

  .signal-strip > div:nth-child(-n+2),
  .team-standards article:nth-child(-n+2),
  .timeline article:nth-child(-n+2) {
    border-bottom: 1px solid var(--line-light);
  }

  .section-heading--split,
  .founder-grid,
  .manifesto-grid,
  .reporting-grid,
  .faq-grid,
  .contact-grid {
    grid-template-columns: 1fr;
    gap: 50px;
  }

  .section-heading > p,
  .section-heading > div + p {
    max-width: 680px;
  }

  .benefit-panel {
    grid-template-columns: 1fr;
    gap: 45px;
    padding: 60px 5vw;
  }

  .benefit-number {
    margin-bottom: 30px;
  }

  .manifesto-intro,
  .faq-intro {
    position: static;
  }

  .founder-portrait {
    max-width: 480px;
  }

  .scope-browser {
    grid-template-columns: 1fr;
  }

  .scope-nav {
    display: grid;
    grid-template-columns: 1fr 1fr;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .scope-nav button {
    border-right: 1px solid var(--line);
  }

  .scope-nav button:nth-child(even) {
    border-right: 1px solid var(--line);
  }

  .scope-nav {
    grid-template-columns: repeat(3, 1fr);
  }

  .scope-nav button:last-child {
    border-right: 0;
  }

  .google-report {
    max-width: 700px;
  }

  .case-contact-proof {
    grid-template-columns: 1fr;
  }

  .case-contact-proof__image {
    border-top: 1px solid var(--line);
    border-left: 0;
  }

  .case-contact-proof__image a {
    max-height: 620px;
  }

  .case-contact-proof__image img {
    object-fit: contain;
  }

  .case-cost-simulation {
    grid-template-columns: 1fr;
  }

  .case-cost-simulation__intro {
    border-right: 0;
    border-bottom: 1px solid var(--line-light);
  }

  .case-cost-simulation__note {
    margin-top: 18px;
  }

  .case-study-story {
    grid-template-columns: 1fr;
    gap: 28px;
  }

  .case-evidence-grid {
    grid-template-columns: 1fr;
    grid-template-rows: auto;
  }

  .case-evidence--map {
    grid-row: auto;
    grid-template-columns: 1fr;
    grid-template-rows: auto 1fr;
  }

  .lead-cost-grid {
    grid-template-columns: 1fr 1fr;
  }

  .lead-cost-card:last-child {
    grid-column: 1 / -1;
    min-height: 300px;
  }

  .maps-economics {
    grid-template-columns: 1fr;
  }

  .maps-economics__number {
    min-height: 0;
    border-right: 0;
    border-bottom: 1px solid var(--line-light);
  }

  .audit-offer {
    grid-template-columns: minmax(0, 1fr) minmax(220px, .55fr);
  }

  .audit-offer > .button {
    grid-column: 1 / -1;
    justify-self: start;
  }

  .plan-detail {
    grid-template-columns: 1fr 1fr;
  }

  .term-selector {
    grid-template-columns: 1fr 1fr;
  }

  .term-selector button:nth-child(2) {
    border-right: 0;
  }

  .term-selector button:nth-child(-n+2) {
    border-bottom: 1px solid var(--line);
  }

  .roi-calculator {
    grid-template-columns: 1fr 1fr;
  }

  .roi-result {
    grid-column: 2;
  }

  .roi-disclaimer {
    grid-column: 1 / -1;
  }

  .footer-grid {
    grid-template-columns: 1.5fr 1fr 1fr;
  }

  .footer-grid > div:last-child {
    grid-column: 1 / -1;
  }
}

@media (max-width: 680px) {
  :root {
    --shell: calc(100% - 28px);
  }

  html {
    scroll-padding-top: 75px;
  }

  body {
    padding-bottom: calc(62px + env(safe-area-inset-bottom));
  }

  p,
  li {
    overflow-wrap: anywhere;
  }

  .section {
    padding: 76px 0;
  }

  .offer-bar__inner {
    min-height: 38px;
    justify-content: center;
    gap: 12px;
    padding-block: 6px;
    overflow: visible;
    font-size: 10px;
    line-height: 1.25;
    text-align: center;
    white-space: normal;
  }

  .offer-bar__label,
  .offer-bar__inner > span:not(.offer-bar__label),
  .offer-bar s,
  .offer-bar a {
    display: none;
  }

  .site-header__inner {
    min-height: 66px;
  }

  .brand {
    width: 174px;
  }

  .site-nav {
    padding-inline: 40px;
  }

  .hero {
    padding-top: 55px;
  }

  .hero__grid {
    min-height: 0;
    padding-bottom: 65px;
  }

  .hero h1 {
    max-width: 100%;
    font-size: clamp(42px, 12.5vw, 60px);
    line-height: .94;
  }

  .hero-goal {
    font-size: .82em;
  }

  .hero__lead {
    font-size: 17px;
    line-height: 1.55;
  }

  .hero__actions {
    align-items: stretch;
    flex-direction: column;
    gap: 20px;
  }

  .hero__actions .text-link {
    align-self: flex-start;
  }

  .hero-visual {
    width: 100%;
  }

  .hero-visual::before {
    right: 0;
    bottom: 48px;
    width: 65%;
    transform: translate(10px, 12px);
  }

  .hero-visual__frame {
    aspect-ratio: 5 / 4;
    box-shadow: 16px 20px 46px rgba(0, 0, 0, .32);
  }

  .hero-visual figcaption {
    grid-template-columns: 1fr;
    gap: 6px;
    margin-top: 17px;
  }

  .signal-strip,
  .team-standards,
  .timeline {
    grid-template-columns: 1fr;
  }

  .signal-strip > div,
  .signal-strip > div:nth-child(2),
  .team-standards article,
  .team-standards article:nth-child(2),
  .timeline article,
  .timeline article:nth-child(2) {
    border-right: 0;
    border-bottom: 1px solid var(--line-light);
  }

  .signal-strip > div:last-child,
  .team-standards article:last-child,
  .timeline article:last-child {
    border-bottom: 0;
  }

  .section-heading {
    margin-bottom: 50px;
  }

  .section-heading h2,
  .manifesto-intro h2,
  .faq-intro h2 {
    font-size: clamp(38px, 11vw, 54px);
    line-height: 1;
  }

  .scope-goal {
    font-size: clamp(27px, 7.7vw, 34px);
  }

  .benefit-tabs {
    grid-template-columns: 1fr 1fr;
  }

  .benefit-tabs button:nth-child(2) {
    border-right: 0;
  }

  .benefit-panel {
    min-height: 0;
    padding: 48px 10px;
  }

  .benefit-number {
    font-size: 58px;
  }

  .benefit-panel h3 {
    font-size: 36px;
  }

  .team-portrait {
    width: 100vw;
    margin-left: calc(50% - 50vw);
    overflow: visible;
  }

  .team-portrait::after {
    display: none;
  }

  .team-portrait img {
    width: 100%;
    height: auto;
    min-height: 0;
    aspect-ratio: 1944 / 809;
    object-fit: contain;
    object-position: center;
    filter: none;
  }

  .team-portrait figcaption {
    position: static;
    display: grid;
    grid-template-columns: 1fr;
    gap: 8px;
    padding: 18px 14px 0;
    color: rgba(255, 255, 255, .64);
  }

  .team-standards article {
    min-height: 220px;
  }

  .founder-photo__frame {
    padding: 8px;
    box-shadow: 12px 12px 0 var(--gold-pale);
  }

  .founder-photo__frame img {
    filter: none;
  }

  .founder-experience {
    right: 0;
    bottom: 18px;
    min-width: 132px;
    padding: 16px 18px;
  }

  .founder-experience strong {
    font-size: 42px;
  }

  .founder-portrait figcaption {
    margin-top: 27px;
  }

  .founder-content h2 {
    font-size: clamp(38px, 11vw, 54px);
    line-height: 1;
  }

  .founder-lead {
    font-size: 23px;
  }

  .founder-content blockquote {
    margin-block: 30px;
    padding-left: 20px;
    font-size: 22px;
  }

  .founder-credentials {
    grid-template-columns: 1fr;
  }

  .founder-credentials article,
  .founder-credentials article:not(:first-child) {
    min-height: 0;
    gap: 10px;
    padding: 18px 0;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .founder-credentials article:last-child {
    border-bottom: 0;
  }

  .values-grid article {
    grid-template-columns: 1fr;
    gap: 16px;
  }

  .values-grid article p {
    grid-column: auto;
  }

  .scope-nav {
    display: flex;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    scrollbar-width: none;
  }

  .scope-nav::-webkit-scrollbar {
    display: none;
  }

  .scope-nav button,
  .scope-nav button:nth-child(even) {
    min-width: 245px;
    border-right: 1px solid var(--line);
    border-bottom: 0;
    scroll-snap-align: start;
  }

  .offer-assurances {
    grid-template-columns: 1fr;
    margin-top: 36px;
  }

  .offer-assurances article {
    min-height: 0;
    padding: 34px 24px;
  }

  .offer-assurances article > span {
    margin-bottom: 34px;
  }

  .scope-content {
    padding: 34px 20px 40px;
  }

  .scope-content__head {
    grid-template-columns: 1fr;
    gap: 18px;
  }

  .scope-list {
    grid-template-columns: 1fr;
  }

  .timeline article {
    min-height: 320px;
  }

  .google-report {
    border-radius: 14px;
    box-shadow: 0 12px 34px rgba(60, 64, 67, .14);
  }

  .google-report__header {
    align-items: flex-start;
    flex-direction: column;
    padding: 20px;
  }

  .google-report__period {
    width: 100%;
  }

  .google-report__summary {
    padding: 24px 20px 5px;
  }

  .google-report__chart {
    padding: 8px 20px 18px;
  }

  .google-report__chart svg {
    height: 140px;
  }

  .google-report__metrics {
    grid-template-columns: 1fr 1fr;
  }

  .google-report__metrics article {
    padding: 17px 14px;
  }

  .google-report__metrics article:nth-child(2) {
    border-right: 0;
  }

  .google-report__metrics article:last-child {
    grid-column: 1 / -1;
    border-top: 1px solid #e8eaed;
  }

  .google-report__reach > div,
  .google-report .mockup-label {
    padding-inline: 20px;
  }

  .case-period-banner {
    grid-template-columns: 1fr;
    gap: 10px;
    padding: 26px 22px;
  }

  .case-period-banner span,
  .case-period-banner strong {
    align-self: auto;
  }

  .case-period-banner strong {
    font-size: 30px;
  }

  .case-period-banner p {
    grid-column: 1;
    grid-row: auto;
    margin-top: 10px;
    padding: 18px 0 0;
    border-top: 1px solid rgba(25, 24, 24, .25);
    border-left: 0;
    font-size: 14px;
  }

  .case-study-metrics {
    grid-template-columns: 1fr 1fr;
  }

  .case-study-metrics article:nth-child(2) {
    border-right: 0;
  }

  .case-study-metrics article:nth-child(-n+2) {
    border-bottom: 1px solid var(--line-light);
  }

  .case-contact-proof {
    margin-top: 46px;
  }

  .case-contact-proof__copy {
    padding: 38px 22px;
  }

  .case-contact-proof__copy > strong {
    font-size: clamp(78px, 28vw, 120px);
  }

  .case-contact-equation {
    align-items: stretch;
    flex-direction: column;
  }

  .case-contact-equation i {
    align-self: center;
    line-height: 1;
  }

  .case-contact-equation span,
  .case-contact-equation > strong {
    text-align: center;
  }

  .case-cost-simulation {
    margin-top: 46px;
  }

  .case-cost-simulation__intro {
    padding: 34px 22px;
  }

  .case-cost-simulation__intro h3 {
    font-size: clamp(34px, 10.5vw, 48px);
  }

  .case-cost-highlight {
    padding: 24px 20px;
  }

  .case-cost-highlight strong {
    font-size: clamp(22px, 7vw, 32px);
  }

  .case-cost-simulation__data {
    grid-template-columns: 1fr;
  }

  .case-cost-rows article {
    min-height: 122px;
    padding: 22px;
  }

  .case-study-story {
    margin: 62px 0 34px;
  }

  .case-evidence,
  .case-evidence--map {
    grid-template-columns: 1fr;
  }

  .case-evidence > a img {
    height: auto;
    min-height: 0;
    aspect-ratio: 16 / 8.5;
    object-fit: cover;
  }

  .case-ai-crop {
    min-height: 180px;
    padding: 18px;
  }

  .case-position-shot img {
    height: auto;
    min-height: 0;
    aspect-ratio: auto;
    object-fit: initial;
  }

  .case-evidence figcaption {
    min-height: 205px;
    padding: 26px 22px;
  }

  .case-evidence figcaption strong {
    margin-top: 28px;
  }

  .case-study-note {
    grid-template-columns: 1fr;
  }

  .case-study-note strong,
  .case-study-note p {
    padding: 18px 20px;
  }

  .lead-cost-grid {
    grid-template-columns: 1fr;
  }

  .lead-cost-card,
  .lead-cost-card:last-child {
    min-height: 0;
    grid-column: auto;
    padding: 28px 24px 32px;
  }

  .lead-cost-card__top {
    margin-bottom: 36px;
  }

  .lead-cost-card > strong {
    font-size: 52px;
  }

  .maps-economics {
    margin-top: 18px;
    box-shadow: 10px 10px 0 rgba(25, 24, 24, .1);
  }

  .maps-economics__number {
    padding: 46px 24px;
  }

  .maps-economics__number strong {
    font-size: 108px;
  }

  .maps-economics__copy {
    padding: 38px 24px;
  }

  .maps-economics__copy h3 {
    font-size: 34px;
  }

  .maps-economics__copy ul {
    grid-template-columns: 1fr;
  }

  .maps-economics__copy li,
  .maps-economics__copy li:first-child {
    min-height: 0;
    padding: 18px 0;
    border-right: 0;
    border-bottom: 1px solid var(--line-light);
  }

  .maps-economics__copy li:last-child {
    border-bottom: 0;
  }

  .lead-cost-truth {
    grid-template-columns: 1fr;
    margin-top: 18px;
  }

  .lead-cost-truth strong,
  .lead-cost-truth p {
    padding: 20px 22px;
  }

  .audit-offer {
    grid-template-columns: 1fr;
    gap: 28px;
    margin: 0 0 34px;
    padding: 30px 22px;
    box-shadow: 10px 10px 0 var(--gold-pale);
  }

  .audit-offer__price {
    padding: 25px 0 0;
    border-top: 1px solid var(--line-light);
    border-left: 0;
  }

  .audit-offer__price strong {
    font-size: 90px;
  }

  .audit-offer > .button {
    width: 100%;
    justify-content: center;
  }

  .term-selector {
    grid-template-columns: 1fr;
  }

  .term-selector button,
  .term-selector button:nth-child(2),
  .term-selector button:last-child {
    min-height: 112px;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .term-selector button:last-child {
    border-bottom: 0;
  }

  .plan-detail,
  .roi-calculator {
    grid-template-columns: 1fr;
  }

  .plan-summary,
  .plan-includes {
    padding: 34px 22px;
  }

  .plan-price > strong {
    font-size: 68px;
  }

  .plan-summary {
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .clean-list--two {
    grid-template-columns: 1fr;
  }

  .roi-result,
  .roi-disclaimer {
    grid-column: auto;
  }

  .roi-calculator {
    gap: 34px;
    padding: 28px 22px;
  }

  .roi-result {
    padding: 26px 0 0;
    border-top: 1px solid var(--line-light);
    border-left: 0;
  }

  .faq-item button {
    min-height: 78px;
    font-size: 17px;
  }

  .field-row {
    grid-template-columns: 1fr;
    gap: 0;
  }

  .lead-form {
    padding: 26px 20px;
  }

  .contact-details a {
    font-size: clamp(20px, 6.4vw, 30px);
    overflow-wrap: anywhere;
  }

  .footer-grid {
    grid-template-columns: 1fr 1fr;
    gap: 45px 25px;
  }

  .footer-grid > div:first-child,
  .footer-grid > div:last-child {
    grid-column: 1 / -1;
  }

  .footer-grid > div:first-child .footer-logo {
    width: auto;
    height: auto;
    max-width: min(230px, 78vw);
    aspect-ratio: 1200 / 253;
  }

  .site-footer {
    padding-bottom: 34px;
  }

  .footer-grid {
    padding-bottom: 46px;
  }

  .footer-bottom {
    align-items: flex-start;
    flex-direction: column;
    gap: 8px;
  }

  .mobile-cta {
    position: fixed;
    z-index: 90;
    right: 0;
    bottom: 0;
    left: 0;
    min-height: calc(62px + env(safe-area-inset-bottom));
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding: 0 22px env(safe-area-inset-bottom);
    color: var(--ink);
    background: var(--gold);
    border-top: 1px solid var(--gold-deep);
    font-size: 13px;
    font-weight: 700;
    text-decoration: none;
  }
}

@media (max-width: 380px) {
  .hero h1 {
    font-size: 40px;
  }

  .hero-goal {
    font-size: .77em;
  }

  .scope-goal {
    font-size: 25px;
  }

  .hero-visual__frame {
    aspect-ratio: 1 / 1;
  }

  .benefit-tabs button {
    gap: 8px;
    padding-inline: 12px;
  }

  .google-report__reach {
    grid-template-columns: 1fr;
  }

  .footer-grid {
    grid-template-columns: 1fr;
  }

  .footer-grid > div:first-child,
  .footer-grid > div:last-child {
    grid-column: auto;
  }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    scroll-behavior: auto !important;
    animation-duration: .01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: .01ms !important;
  }

  .reveal {
    opacity: 1;
    transform: none;
  }
}